Why supplements matter
When it comes to vitamins and minerals, most parents feel more than a little in the dark, according to new research by Boots the Chemist which found:
- Two thirds of parents are confused about the vitamins and minerals their children should have in their diet.
- 43 per cent of parents aren’t aware the Department of Health recommends all children aged six months to five years are given vitamin supplements every day.
- 73 per cent of parents report to have never received guidance from a healthcare professional on what vitamin supplements their child might need.
The Department of Health recommends that all children aged six months to five years are given vitamin supplements containing vitamins A, C and D every day. Children over the age of five should be able to obtain the vitamins and minerals they need from a healthy, varied diet rich in fruit and vegetables alone. Five daily portions of fruit and vegetables is the recommended amount.
To help busy parents make informed choices about the vitamin supplements they give their children, Boots Kids Vitamins has launched a broad range of vitamin products containing the key vitamins children need to help with their development. Clearly colour-coded by health requirement and age group, the range is easy for parents to navigate, whilst the tasty fruity flavours are appealing to children and everything is free from artificial colours, flavours and preservatives.