The Baby Show comes to Birmingham


The UK’s best-loved pregnancy, baby and parenting event, The Baby Show with Lidl GB, is back with a bang this Spring at the NEC in Birmingham from 10th-12th May.

Attracting thousands of attendees each year, this is the ultimate event for new and expectant parents to browse popular baby brands and hear from parenting experts.

The NEC will be filled with household names, offering incredible discounts and the newest stock, from the likes of iCandy, Tommee Tippee, MAM, Joie, Childs Farm, Start-Rite, and more. This is the one-stop shop to compare, try and buy from a multitude of the UK’s favourite parenting brands, as well as small and emerging businesses. Exhibitors will have some fantastic offers on display, allowing consumers to purchase items at a discounted rate with the help of expert advice to make informed choices. And the New Kids on the Block feature will be returning, giving new and emerging businesses the opportunity to exhibit at a discounted rate, letting consumers find brand new and exciting boutique brands.

Other exciting areas at the event include the Buggy Testing Track, where different strollers can be tested on a range of terrains while the show’s friendly team will be on hand with a wealth of knowledge to give expert advice on the best pram for parents to be. Additionally, the show makes it as easy as possible to shop with your little one, with the Lidl Lupilu Baby Feeding Café offering free baby food and the use of bottle warmers and microwaves as well as an area for mothers who prefer to breastfeed in private. You can also grab something light to eat from the Baby Show Café with Joie.

Expert speakers taking to the Live Talks Stage include: Jenni Dunman from Daisy First Aid; Robert Titzer, Infant Researcher at The Infant Learning Company; and Lucy Shrimpton, Founder of The Sleep Nanny®. The complimentary talks will be on throughout the shows across all three days, allowing parents to sit down and relax whilst learning more about their little one and useful tips and tricks on various topics such as breastfeeding, birth, sleep, child development, being a dad – and we’ll have some amazing celebrities ready to share their top tips and stories, making you even more excited about your parenting journey.

Tickets are £26pp on-the-door but there are great Baby Show Subscriber Ticket Offers running up until the show including their amazing Goody Bag Offer – 2 Adult Tickets & a goody bag for only £40*, saving you over 30% on the door.

Visitors can also buy an amazing Baby Show goody bag for only £6, containing goodies worth over £50 - or there are several Tommee Tippee ticket packages to choose from, meaning attendees can purchase all your newborn feeding and baby care essentials at a hugely discounted price while buying their tickets. For more information visit

And if parents can’t make the NEC Birmingham show, there will be shows taking place at Manchester Central from 7th – 9th June, and Olympia London from 25th – 27th October.

For more information visit