Springtime slime & smiles at Hamleys

Gootopia x Hamleys

From 24 March to 12 April, Gootopia will transform the basement of Hamleys on Regent Street into a hands-on sensory playground where you can stretch, swirl and customise slime creations. Explore seven floors of theatre and play at Hamleys this Easter while dropping in and out of the Gootopia workshop for slime making fun.

Full day tickets for the Gootopia experience are priced at £15 per child, available to book via the Hamleys website.

Pokémon Launch Event

On Saturday 21st March, Hamleys will unveil an exciting new Pokémon area in store, bringing the world of Pokémon to life for fans and collectors alike. Meet the iconic Pikachu mascot, enjoy Pokémon-themed candy floss giveaways, and take part in interactive experiences led by the Hamleys events team throughout the day. With photo opportunities, playful surprises and plenty of Pokémon magic, the launch promises to be a must-visit moment for families and fans.

Character Days at Hamleys

On 28th March, experience the magic of Midnight at the Toyshop, a special in-store theatrical experience inspired by the West End stage production. Bringing the wonder of theatre into the heart of the world’s most famous toy shop, this immersive moment transforms Hamleys into a magical playground where toys come to life after dark.

The event marks the second West End theatre collaboration to appear at Hamleys, following the Alice in Wonderland experience created for World Book Day earlier this year, as the store continues to bring storytelling, performance and play together under one roof.

On Monday 6th April, come face to face with your favourite characters at the Playmobil Meet & Greet.

Join the Peppa Pig party on 11th and 12th April for Daddy Pig’s Marathon Pre Party, a themed celebration ahead of Daddy Pig’s big run.

More Easter Fun at Hamleys, Regent Street from 25th March – 20th April

Enjoy daily Jelly Belly giveaways and in-store entertainment, including live performances, character appearances and interactive activations as Hamleys celebrates its 266th Easter with families from around the world.

Throughout the Easter period, festivities begin each morning with Eggs-traordinary Open!, a theatrical welcome taking place from 10am Monday to Saturday and from midday on Sunday.

Meet Hamleys' beloved bears during the Hamley and Hattie Meet & Greet, taking place daily at 1pm and 2:30pm, offering memorable photo opportunities and magical moments throughout the day. The Hamleys spectacular giant egg selfie station in the Regent Street foyer offers further seasonal photo opportunities.

Take part in The Dragon Egg Hunt, an interactive Easter themed adventure; find hidden surprises around the store.

At 4pm each day, costumed performers and characters bring colour and energy to the shop floor in a roaming procession in the Springtime Parade.

At 4:30pm, gather for Mr. Monkey & The Chocolate Factory Puppet Show, a family friendly live performance filled with humour and storytelling. Hamleys entertainers take to the floor at 5:30pm ending each day’s festivities with a series of high energy routines in the Easter Dance Medley.

Last but certainly not least, the Hamleys Tour Bus is back by popular demand from 1st April, bringing its trademark fun and magic to the streets of London once again.

Keane Herman, Business Head Hamleys UK, said: “Easter is one of the most joyful times of year at Hamleys, and this year we’re pulling out all the stops to create an experience that is bigger, brighter and more playful than ever. We want every visit to feel like stepping into a world of imagination. As we celebrate 266 years of Hamleys, it’s incredibly special to welcome families from around the world to Regent Street and create memories filled with laughter, colour and a little bit of glorious goo.”

Visit Hamleys at 188–196 Regent Street, London, or follow Hamleys Official on social media for the latest updates, timings and event information or visit https://www.hamleys.com/what-s...