Smart move


Despite the bad press smartphones and tablets sometimes get, almost two thirds of parents believe they can support their child’s development, according to new research by Oxford University Press. And nearly 9 in 10 parents believe educational apps can benefit their child’s learning.

While 4 in 5 parents have concerns around online safety, 66 per cent of respondents in the survey took the view that children whose parents spend time using apps with them know how to keep themselves safer online later in life.

With this in mind, Oxford University Press have launched what they describe as their ‘pioneering augmented and virtual reality technology app’, Little Oxford, developed with an Early Years specialist Sue Cowley. Designed to align with the UK and international curricula for 3-to-5 year olds, it promises to be the only preschool app with activities supporting the seven key areas of Foundation Stage and Oxford International Early Years Curriculum.

With activities that enable children to learn through play, Little Oxford offers a fun way to get little learners interacting with stories and starting to build their literacy and numeracy skills. The in-app activities are linked to a free parent platform, Oxford Owl, which has lots of offline resources available for parents and children to enjoy together.

Available on all major app stores, including the Apple App Store and Google Play Store, a limited version of the Little Oxford app is free to download and trial, with the full app available on a subscription of £15 for three months or £30 for the year. As an additional safety measure to reassure parents, there are no in-app purchase options.