Birthday blues!

Published

Your child's birthday party should be a joyful milestone, but nearly half of UK parents feel like they're having to compete to throw the most memorable bash ever for their little ones, according to online greetings card retailer Moonpig.

In the survey, 43 per cent of parents said they feel under pressure to throw an extravagant party for their baby or toddler, even if they won't remember it. And 49 per cent of parents admitted that the party is often planned more for the guests than for their child.

On average, parents are spending nearly £250 celebrating their little ones, but more than half in the survey admit they struggle to stick to a budget and 65 per cent say children's parties have become too extravagant. To make sure that the party lives up to expectations, one in three feel under pressure to use a party planner.

But despite rising costs and the stress of party planning, parents are still willing to go the extra mile. Almost two-thirds of those surveyed said they wanted to create lasting family memories, even if their child won't remember it.

When celebrating their little ones, parents are likely to stick to the classics, with traditional party food, goodie bags and supermarket-bought birthday cake all an essential part of the mix.

Visit www.moonpig.com